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IM NOVELTIES Boutique Boosts El Paso's Fashion Scene with Community Events

KVIA••Olivia Vara
People gathering representing community events and culture

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IM NOVELTIES, a boutique in downtown El Paso, is enhancing the local fashion landscape by hosting rotating collections and public pop-up events that connect designers with shoppers. Owner Mariano Adame emphasizes the importance of purpose beyond profit, while designer Sophia Bencomo highlights the joy of seeing creative ideas come to life. The boutique has contributed to a vibrant street life, attracting new businesses and fostering community connections. Their next fashion show is scheduled for January 10th at Smolder and Brass, aiming to inspire collaboration across artistic disciplines and provide an alternative social outlet to traditional nightlife.

Key Details: • Next fashion show on January 10th at Smolder and Brass, located two doors down from IM NOVELTIES. • IM NOVELTIES is actively seeking new designers and artists for future events. • The boutique is located on Texas Avenue in downtown El Paso.

community events art fashion local-business

People & Organizations

Downtown El PasoMariano AdameSophia BencomoTexas AvenueSmolder and Brass

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